Solution Manual A Preface to Marketing Management 13th Edition Peter
Table of Contents
Chapter 1: Strategic Planning and the Marketing Management Process.
Chapter 2: Marketing Research: Process and Systems for Decision Making.
Chapter 3: Consumer Behavior.
Chapter 4: Business, Government, and Institutional Buying.
Chapter 5: Market Segmentation.
Chapter 6: Product and Brand Strategy.
Chapter 7: New Product Planning and Development.
Chapter 8: Integrated Marketing Communications.
Chapter 9: Personal Selling, Relationship
Building, and Sales Management.
Chapter 10: Distribution Strategy.
Chapter 11: Pricing Strategy.
Chapter 12: The Marketing of Services.
Chapter 13: Global Marketing.
Descriptions (We sell test banks and solutions manuals only)
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.