Solution Manual A Preface to Marketing Management 14th Edition Peter
Table of Contents
Chapter 1: Strategic Planning and the Marketing Management Process.
Chapter 2: Marketing Research: Process and Systems for Decision Making.
Chapter 3: Consumer Behavior.
Chapter 4: Business, Government, and Institutional Buying.
Chapter 5: Market Segmentation.
Chapter 6: Product and Brand Strategy.
Chapter 7: New Product Planning and Development.
Chapter 8: Integrated Marketing Communications.
Chapter 9: Personal Selling, Relationship Building, and Sales Management.
Chapter 10: Distribution Strategy.
Chapter 11: Pricing Strategy.
Chapter 12: The Marketing of Services Chapter 13: Global Marketing.
Chapter 18: Managing Performance.
Chapter 19: Professional Performance and Sustaining Discipline.
Chapter 20: The Road Ahead: Challenge and Charge.
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.